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As the year draws to a close, it’s time to look back at the most read articles on our website during 2012. The top 10 is dominated by features on social media and technology – perhaps unsurprising for an ‘online’ ranking – but stories on roadshows, targeting and CFO-level IR also make the list. As always, we’d love to hear from you if you have any suggestions for topics we should be covering.
10. Western firms move IROs to Asia
In this feature, we spoke to three companies – two from North America, one from Europe – on the opportunities and challenges of stationing a permanent IRO in Asia.
9. The perfect shareholder base
We asked targeting experts to explain what the perfect shareholder base looks like. Spoiler: they said it doesn't exist.
8. Tomorrow’s IR site, today
Two experts looked into their crystal ball to imagine what IR websites of the future will be like.
7. The management of IR
Using our surveys of investors and analysts, we analyzed what traits make a CFO popular with the investment community.
6. Roadshow guide to Boston
Boston still doesn't get enough attention, claimed roadshow experts in this guide to the city for visiting companies. We run down who to see, where to stay and what to eat.
5. Social media top dogs
Many IROs still view social media as more of a risk than an opportunity. This article heard from individuals pushing for a change in attitude.
4. The good and bad of IRO 2.0
2012 saw a slew of social media companies list in the US. They have unique business models, but does their IR break the mould?
3. iPad apps for IR finally come to North America
Up until the start of 2012, most IR apps came from Europe. That changed in January when Avion Gold, the Toronto-based mining company, put an iPad app in the App Store.
2. The investor relations app hub
This feature considered which smartphone apps are most useful for day-to-day IR work (as well as which smartphone games keep you entertained in the airport departure lounge).
1. Investors explore social media
The number one most read article this year heard from market experts – including Joshua Brown of the Reformed Broker blog and StockTwits' CEO Howard Lindzon – on the extent institutional investors are actually using social media to make investment decisions.
By Tim Human